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The Product Value Model
How to explain "Product" to your mom, your team, and your stakeholders 
The Product Value Model (PVM) helps establish shared understanding about customer value in product and innovation teams. The model helps clarify the essential functions and relationships in product design and development work.
Use it to establish a solid shared understanding quickly and easily. 
A collection of educational charts,
introduced at UXcamp Europe and Product Camp Berlin in 2025.

"Really loved the amazingly simple model!"

"Love how practical and versatile the framework is."

"Loved how you broke it down into the 'grandma/kids'-kind of storytelling. Really cool!"

"It‘s an art to translate complex topics in a handful of simple metaphors. Thanks!"





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Product Value Model (PVM) published June 2025 by Tim Heiler
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