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The Product Value Model
How to explain "Product" to your mom, your team, and your stakeholders 
The Product Value Model (PVM) helps establish shared understanding about customer value in product and innovation teams. The model helps clarify the essential functions and relationships in product design and development work.
Use it to establish a solid shared understanding quickly and easily. 
A collection of educational charts, first introduced at UXcamp Europe 2025.

"Really loved the amazingly simple model!"

"A super clear session about understanding where the product value lies for users."

"Loved how you broke it down into the 'grandma/kids'-kind of storytelling. Really cool!"

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Product Value Model (PVM) published June 2025 by Tim Heiler
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